“Instead of allowing in new thoughts and trying something different they do what all the others do. Then they feel that they cannot be wrong. The Swedish words for security and inertia (trygghet och tröghet) sound very alike and what is reassuring is often too slow and difficult to change. This is often reinforced by players who become coaches and coaches who become managers. So it is often people with the same experiences that control operations in our football clubs”. (Per-Göran Fahlström, Footblogball interview January 2016)